Social Media Marketing

LinkedIn, with over 300 million users, stands apart from the top social media platforms, offering a professional networking space. It enables users to connect with industry peers, discover or advertise job opportunities, and engage with a relevant audience potentially interested in their products or services. Rather than direct selling, the platform is utilized to share information and establish brand recognition, especially among influential decision-makers.

Our strategy for marketing on LinkedIn focuses on attracting talent and recruiting from the world’s largest talent pool, marketing to a vast professional audience through LinkedIn’s Ad Product Solutions and Targeting, and enhancing social-selling with real-time sales intelligence. LinkedIn is more than a marketing tool; it’s a hub for professional growth and networking. It’s an excellent venue for finding potential employees and generating new leads, while also building trust with existing clients.

By targeting specific professional groups, leveraging the busy news feed to drive brand traffic, and adapting strategies based on industry trends, LinkedIn offers a unique platform for brand promotion and audience engagement.

The most recognized social platform all over the world, Facebook marketing is a must for every brand. If you already have a Facebook page for your brand, we can optimize it and take it to a new level. We can even create your brand account from scratch and gain new, interested followers quickly. People from all over the world and all age groups use Facebook and an engaging presence on the platform will bring in thousands of new clients. We even take a look at your rivals and see what they are doing online to market their brand. Our Facebook marketing strategy includes – Create a Facebook account for your brand Target relevant audience and create engaging content Conduct surveys, polls, quizzes Start an active and engaging online brand community Through the power of groups, our team will start an active online community for your brand. You can engage with followers at a personal level and ask about their preferences, needs, etc. Listen to your followers and try to offer what they want. Surveys, quizzes, polls, etc. help understand your customers better.

Twitter has an active daily user count, and we ensure proper and strategic marketing of your brand on the platform very effectively. Our innovative strategy leverages the power of hashtags, trending opportunities, and deep customer insights. Our plan is based on your brand’s specific buyer persona, targeted audience, and unique offerings. As you gain new followers on Twitter, your brand becomes significantly more popular quickly. New followers will lead to new leads, new conversions, and improved sales. We strive to get people talking actively about your brand and post tweets about it very enthusiastically. Our Twitter marketing strategy includes – Setup of Twitter accounts, Update of all the necessary details, and Posting of content (Products/Services or Articles) regularly and consistently. With the right hashtags, your brand’s tweets can blow up and reach a global audience. We help in creating content that your followers want and are more likely to share forward eagerly. Analysis of your competitors as well as your brand’s Twitter activity makes sure we are doing things right and staying well ahead.

YouTube is the most popular video sharing platform worldwide, and video content is an incredibly effective and uniquely powerful marketing tactic. Images and text cannot evoke the same level of feelings in the audience that videos can. Almost everyone watches YouTube these days, and we ensure that your brand is marketed properly and very creatively on this dynamic platform. Our team creates engaging, visually appealing videos that your viewers will absolutely love and eagerly share. We even use product tutorials, product FAQs, etc., so that people get thoroughly informed about your products and services. Just creating videos is not enough; we also curate the best timetable to post videos optimally and strategically. Our YouTube marketing strategy includes – Setting up of a YouTube Channel, Sharing of captivating videos on YouTube, Working diligently on increasing YouTube views and subscribers to keep your channel consistently growing. We try to use as much original and user-generated content as possible for your brand’s YouTube marketing. Also, there are endless opportunities for innovative marketing on the platform through channel stores, end screens, tagged products, in-video ads, merchbar, etc.

In the past few years, Instagram has taken over social media and is the most-used platform. When it came out, it used to be a place to upload selfies, pets, food, etc. but it has now become a full-fledged marketing platform. It is the home to millions of content creators and it is very important to promote your brand on Instagram. With a good presence on Instagram, you can connect with a global audience and put your brand in front of them. There are various features like Stories, Reels, IGTV, etc. that can be used for promotion on the platform. Our team comes up with the most relevant content with the best trending hashtags to grow your brand on Instagram. Set up of Instagram account Post relevant content on Reels, Stories, IGTV Market your products on the platform Use business analysis tools for tracking growth Instagram itself has launched many new business tools to support brands and we make the best use of them. There are advanced analytics to track and measure your brand’s account activity and engagement. We create shoppable posts featuring your best products and boost traffic through Stories and Reels.